“ITEX-Ukraine” ended 2020 with significant growth rates

Despite the difficult and crisis last year for the Ukrainian pharmaceutical market, the information and research channel SIM Monitoring was able to increase the advertiser portfolio by 110%: among partners who direct their advertising efforts to tablet media at points of sale,  are such brands as Sopharma, Dr. Reddy’s, Dileo, TEVA, Asino, Reckitt Benckiser, Buyer, GSK.

The main factor in choosing the tool “advertising on tablets in the checkout area of ​​pharmacies” was the spring lockdown, during which only gas stations, pharmacies and grocery stores were opened for visiting, which significantly reduced the number of  touchpoints of brands with consumers.

In addition, in 2020, the expansion of the SIM Monitoring channel network took place on the basis of the retail platforms of pharmacy chains of the PHARMASTOR company and the ONE Price chain of stores, which made it possible to increase the number of advertising tablets throughout Ukraine to 3,700 (+ 34%).

In general, over the past year the company “ITEX-Ukraine” attracted 105% more funds for advertising campaigns on the information-research channel SIM Monitoring.

We thank our partners – pharmacy chains for fruitful cooperation and our advertisers for the trust and opportunity to be useful and effective!