Information campaign about COVID-19 from the Center for Public Health on the screens of SIM Monitoring

Up-to-date information from the Center for Public Health is an important step in disseminating of useful information in pharmacies. After clarifying a number of medical and scientific problems in the world’s unpreparedness for COVID 2019, there are obvious difficulties in the media space, as in the applied field, which directly connects everyone’s life with the current state of affairs during the epidemic.

Oksana Ryzhak (SIM Monitoring): “Timely conveying and explanation of the relevant information in places where there is the highest traffic today (food stores, pharmacies) is an important step in overcoming the problems of speed of reaction to changes that we now observe every day. The SIM Monitoring channel is open for cooperation with the authorities, which must strongly use all available media tools to overcome the crisis, panic and storm of inaccurate information on the Internet. Our media facilities – 3350 information tablets in checkout areas in more than 1250 pharmacies of powerful Ukrainian pharmacy chains. The decrease in the number of people watching television, fake news from the uncontrolled sources on the Internet, which is refuted in a matter of hours after presenting – the main disadvantages of any communication system during the crisis. Where and how to present the real news today so that it can be seen by those whose lives depend on it? Today, the SIM Monitoring information and research channel already cooperates with the Center for Public Health and supports the policy of informing Ukrainians about news and relevant advice. Currently, there is a constant demonstration of the video with the instructions approved by the Ministry of Health to prevent the spread of the disease at the first signs.”